The Kamine Zoo in Hitachi, Ibaraki Prefecture, Japan, has introduced a new program, not necessarily for the enrichment of the animals but to raise money for the zoo and a conservation group. They are allowing lions, tigers, and bears to tear at denim which is then used to make jeans (VIDEO HERE). The fashionably broken-in jeans are auctioned on the Internet, with the first 2 pairs going for ¥152,000 ($1,500) each. In addition to distressing the material, the activity does seem to de-stress the beasts. Zoo director Nobutaka Namae describes, “We wrapped several pieces of denim around tires and other toys. Once they were thrown into the enclosures, the animals jumped on them. The denim was actually much tougher than we had thought, and it turned out nicely destroyed.”
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