Impermanent press

With the advent of electronic books, there was concern among publishers that the traditional book would disappear. That of course hasn't happened, but an independent Argentinian publisher has produced books with words that disappear. To make sure first-time authors get read, Eterna Cadencia* initiated a new concept of printing books with specially-developed ink that, as it comes into contact with light and air, gradually fades away over the course of 2 months (VIDEO HERE). The first in the series was a 2010 anthology of new Latin American writers. Titled El Libro que no Puede Esperar [The Book that Can't Wait], the volume sold out in the first day. The disappearing ink does not allow readers and reviewers to procrastinate, thereby giving the authors a chance at continuing their careers. As the promo points out, "If people don't read their first books, they'll never make it to a second."

* This link won't work for me, but it's the official publisher website.

Posted with Blogsy