Saturday, February 23, 2013

Foliage factor

I’m in Vermont and every October I could never understand what they were talking about,” says Russell Belding about the tourist influx to see the fall foliage. But when he put on a newly developed pair of glasses, designed to help healthcare workers do things like find shy veins, everything suddenly made sense. Because the glasses correct color blindness, they are being marketed to the 8% of men and .5% of women who suffer from color deficiency. If you can't see the number "74" in the above image, you are in the target market.

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