Wednesday, September 28, 2011


If the video doesn't play, click here.

The state of Florida ranks 18th within the U.S. for the prevalence of cigarette smoking among adults. We have over 2,509,000 current cigarette smokers aged 18 and above. The statistics in this country range from 9.3% in Utah to 26.5% in West Virginia (you can check out your state here, or compare statistics for your country if you are outside the U.S.). In an effort to reduce the number of smokers by 100%, and to prevent nonusers from starting to use tobacco, Tobacco Free Florida has been running some very impactful public service announcements. One very moving spot, which doesn't appear on their YouTube channel, features a man explaining that his wife died of lung cancer at 40 and closes with his words, "I never thought of 20 as middle-aged." Two more recent spots (here and here) focus on the physical effects of the inhaled smoke and a third (above) - which has got to be one of the most outrageous PSAs of all time! - concentrates on just one harmful ingredient...

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